The experienced top manager and industry insider is an expert for customer loyalty, multichannel management and business intelligence. After numerous management positions in the Arvato Bertelsmann Group, the business management graduate headed the well-known multi-partner program, DeutschlandCard GmbH, that has over 21 million participants and enabled Markus Lessing to demonstrate his strengths in the design and implementation of effective marketing and sales strategies in different industries.
Core Competencies:
- Strategic Consulting in Top Management
- Management of Coalition & Loyalty Direct Marketing Programs
- Business Intelligence & Data Capitalization in different industries
- Customer & Campaign Management
- Multi-Channel & Omni-Channel Communication
- Global Key Account & Partner Management
- E-Commerce, Digital Channels and Home Shopping
- Design & Implementation of Marketing & Sales Strategies